Monday, January 18, 2010

Our story or how Socially Apps came to be?


Startup ideas are dime a dozen, and rightfully so. 

Here is how our Socially Apps focus and ideas evolved through time to better meet our customers' needs:
When we started we were going to build a Facebook applications generator - so that people who didn't know any programming could build all kinds of cool applications on the Facebook Platform. We worked on that for about a month and decided it was turning out too complex to build something more than a simple gifting application. Our target group were people who didn't know how to write these app themselves. Something just didn't click.
Hm, why don't we build a bunch of applications and allow people to customize them as they saw fit. But ones who were taking time to build nice apps were businesses using Facebook for marketing.
To better serve them we focused on building Facebook Page enhancing applications - so that one could import a twitter feed, showcase his business YouTube videos, create simple polls and so on, all on the business Facebook Page.
Once we started working on the Polls app, we realized that one could use Facebook Profile data to enhance surveys. Imagine all the ways businesses could use this tool to better understand and serve their customers.
So we decided to drop all other apps and focus on the "next-gen" surveys.
This came with the added benefit of working on something totally new and exciting and not
things that had been done fine enough before (like page enhancing apps).

Now we know we have found just the right idea, but that doesn't mean we'll stop improving our services to better fit you.


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