It is very exciting to be finally launching Socially Apps!
After a couple of delays, we are now out there in the Wild Wild Web.
Socially Apps flagship product Surveys is what we call "next-gen" surveys.
Surveys that know the demographics of whoever is filling them out, pulling the data out of each respondent Facebook Profile.
Then all that demographic data could be analyzed to better understand one's customers, and thus better serve them.
NB: We don't actually store the data (which is against the Facebook TOS) but rather get it when creating the report as needed.
Let's look at a possible use case:
Say your site is selling women's shoes online. Using our tools to do a quick customer satisfaction survey and everything looks alright. However after analyzing the results, it seems there is way too many men buying from you.
Digging deeper you realize that way more men than women chose your free-shipping
both ways exchange policy as the main reason they buy from you. Turns out a lot of men buy your shoes as presents,
which are then most often than not exchanged.
To better serve their needs you decide to offer gift cards and gift wrap. The former brings exchanges thus costs down and the latter drives customer satisfaction up.
This is just one way to analyze survey results though - one could filter and compare responses by gender, age, first language, location and more. Use this knowledge to bring your business to the next level
So why don't you visit
Socially Apps and give our service a try - we have free accounts and we offer 30-day free trial on all paid ones.